The home page of your website is the first impression visitors get when they land on your site. It should be designed to capture their attention and encourage them to explore further. To do this, you should include two or three calls to action (CTA) at the top of the page that direct people to different stages of the buying cycle. This will help move them down the funnel and increase your chances of making a sale.
Additionally, the home page should be designed to arouse interest and compel visitors to delve deeper into your website. When creating a website, it is important to keep in mind that the purpose of the home page is to engage visitors and move them further down the sales funnel. By including two or three CTAs at the top of the page, you can direct people to different stages of the buying cycle and increase your chances of making a sale. Additionally, you should make sure that your home page is designed to capture attention and compel visitors to explore further.
The home page of your website should be designed with three main purposes in mind: to capture attention, direct people to different stages of the buying cycle, and compel visitors to explore further. By following these guidelines, you can ensure that your home page is effective in engaging visitors and moving them down the sales funnel.